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October 2021 Regional Meeting

  • 21 Oct 2021
  • 8:00 AM
  • 22 Oct 2021
  • 11:00 AM
  • Renaissance Raleigh North Hills Hotel, Raleigh, NC

Registration

  • Each Bronze sponsor will receive the following:
    Marketing space (or table) and includes 1 attendee fee, sponsor profile listed on meeting materials and promotion throughout the meeting
  • Each Gold Sponsor will receive the following
    Marketing space (or table) and includes 3 attendee fees
    Sponsor profile listed on meeting materials and promotion prominently displayed throughout the meeting
    Logo prominently displayed on the MSPCA website
    Promotion to members and logo prominently displayed before and after the meeting
  • Each Silver Sponsor will receive the following:
    Marketing space (or table) and includes 2 attendee fees
    Sponsor profile listed on meeting materials and promotion throughout the meeting
    Logo on the MSPCA website
    Promotion to members before and after the meeting

Registration is closed



OCTOBER 2021 REGIONAL MEETING

October 21-22, 2021 | Raleigh, NC

We are back to in-person meetings with fun informal gatherings on Wednesday and Thursday evenings, many opportunities to network and share information, and a great line-ups of speakers.


MEETING AGENDA

Wednesday, October 20

7-9pm Informal Gathering - Fox and Hound

4158 Main North Hills Road (just .1 miles from hotel)


Thursday, October 21 | Salon A/B

Current Trends and Best Practices For Carpet & Resilient/Hard Surface Floor Covering

These presentations will cover: cleaning solutions, methods, equipment, preventative, daily, interim and restorative maintenance

Presented by: Chris Hix, Product Specialist/Technical Support - Shaw Industries Group

***SPECIAL SESSION***

A Discussion with the North Carolina Department of Insurance

Kathy Shortt, Senior Deputy Commissioner

Shirley Clinard, Manager, Consumer Svcs Div, Property & Casualty

Moderated by Katie Smith, PHC Restoration

Generators & Power Distribution, Desiccants, & Heating & AC & Cooling Towers - Equipment Options for Medium and Large Losses

And

In-Person Equipment Demonstration at Sunbelt Rentals Office in Wake Forest

Presented by: Matt Barwick, Training Program Manager, Power HVAC, Sunbelt Rentals

Exclusive Tour - Pettyjohn's Rug Cleaning

Thursday Evening | Inner Terrace

6:00-9:30pm After-hours Networking Event

Friday, October 22 | Inner Terrace

8:30-11am Breakfast and Round Table Discussion

11am Adjourn


Meeting Location

Renaissance Raleigh North Hills Hotel

4100 Main at North Hills St.

Raleigh, NC 27609

(919) 571-8773


Hotel Information

We have a limited number of rooms blocked at a special rate of $179 per night at the venue for the meeting. Please book your room as soon as possible to take advantage of the special rate. Click on the link below to book your room:

Book your group rate for Mid-South Professional Cleaners Association Meeting

To book your hotel registration by phone, call (919) 571-8773.

Additional hotel rooms are available nearby with budget-friendly rates.

Candlewood Suites (919) 789-4840


THANK YOU, SPONSORS


   

  

     


Scheduled Sessions

Navigating Tectonic Industry Shifts in Restoration

Guest Presenter: John Barnes, CFP; Founder and CEO, Pendleton Street Business Advisors

The RIA Code of Ethics: Why Adopt Them?

Guest Presenter: Justin Woodard, President-Elect, Restoration Industry Association (RIA)

The Foundation of A Solid Inspection - And Why Companies Get It Wrong

Member Presenter: Todd Sangid, Solutions Consultant, Docusketch

The initial inspection sets everything in motion. Get it right, and the documentation supports your estimate. The estimate supports the approval. The approval supports getting paid. Get it wrong, and you're chasing corrections at every step that follows. This session breaks down the practical, field-driven strategies that make the difference: capturing clear, complete documentation from the start.

AI Answers the New Search Question. How to Get into the AI Answer

Member Presenter: Jeff Carrier, Owner, Restoration Digital Marketing

This insightful session will cover how AI is transforming search and digital visibility. Jeff will share practical takeaways that create real impact in AI searches, explain how large language models (LLMs) work, explore how AI systems discover and cite sources, and outline strategies for getting your content included in AI-generated answers. Attendees will leave with a clearer understanding of the evolving search landscape and actionable steps to improve their presence in AI-driven results.

What’s On the Legal Forefront: Updates for Restorers

Member Presenter: Brian Edlin, Managing Partner, Jordan Price Law Offices

Brian Edlin will review recent legal cases and developments impacting the restoration industry, highlighting key rulings and trends that restorers need to know to stay informed and prepared.

How Getting paid is a company strategy: identifying client intake process that supports, collection processes that help you get money in the door. 

Member Presenter: Katie Smith, Owner, PHC Restoration

A strong collection strategy begins with the right client. Katie Smith will discuss how to evaluate and prioritize leads, streamline client intake, use AI to accelerate communication, and build processes that improve collections and help get cash in the door faster.

What are carriers doing exactly?

Member Presenter: Doug Weatherman, COO, Rare Restoration 

Tangible examples will be provided to facilitate real life applications within the industry.




Karen Clendening

Executive Director
Office: (727) 735-3232

Email: director@midsouthcra.org

Address:
5603-B West Friendly Ave.

PMB 299

Greensboro, NC 27410

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